iPhone11 price cuts, 5G absent how Apple counterattacks Huami OV

iPhone11 price cuts, 5G absent how Apple counterattacks Huami OV
The official website grade 10899 yuan iPhone11 Pro Max 256GB version, Suning crystal is 9299 yuan.On April 3, the day after Suning announced the price cut across the iPhone 11 series, JD.com also joined the ranks of price cuts.On the upper e-commerce platform, the iPhone 11 Pro’s maximum price reduction reached 1600 yuan, and the lowest 7999 yuan can be started.iPhone 11 and other earlier models also have different price cuts.Apple’s iPhone 11 series launched in September 2019 has achieved good results in sales and word of mouth, and it has also helped the company’s market value return to trillions of dollars.However, under the influence of the new crown epidemic, Apple has closed offline stores in Greater China and other regions, and it has still reopened to this day.The impact of the global industrial chain has also caused Apple’s supply to fluctuate, and the official website once restricted purchases.In the time when the Android camp has generally launched 5G, will the iPhone without 5G “scent” because of the price reduction?The iPhone 11’s lowest version is less than 5,000 yuan after the price reduction, which is the first major price reduction in China since its release. This round of price reduction was the first shot on the Suning platform, followed by the Jingdong platform.On April 2, the official Weibo of Suning Mobile stated that iPhone11 started to cut prices across the board, with the highest price reduction reaching 1600 yuan and iPhone11 with a minimum price of 4999 yuan.Currently on Suning.com’s official website, the iPhone11 Pro’s largest models are all reduced by 1600 yuan, and the lowest 7999 yuan can be started; the iPhone 11 Pro is reduced by 1200 yuan, and the 64G version is 7499 yuan; at the same time, the iPhone11 is also reduced by 500 yuan, with the lowest 64G version4999 yuan.In addition, iPhone XR and other previous-generation modems have also reduced their prices to varying degrees.Immediately following on April 3, the Jingdong platform showed that iPhone products received a maximum discount of 1600 yuan after receiving the coupon, of which iPhone 11 received a coupon of 500 yuan, as low as 4999 yuan; iPhone 11 Pro received a discount of 1600 yuan, lowTo 7999 yuan.In addition to the iPhone 11 series, the previous generation iPhone XR 64GB also has a coupon discount of 400 yuan, Jingdong price of 3999 yuan; iPhone XR 128GB coupon discount of 500 yuan, 4499 yuan can start.In addition to Suning and JD.com, Gome and other channels have also joined the ranks of price reduction, which is also the price of iPhone 11 by 500 yuan, iPhone 11 Pro by 1200 yuan, and iPhone 11 Pro by 1600 yuan.This is the first large-scale and large-scale price reduction in China since the release of iPhone11.It is not clear whether it is Apple-led e-commerce channel price reduction activities or the optional actions of the above platforms.However, in terms of magnitude, the price reduction actions of the platform are very similar, showing that this round of price reductions may be related to the decline in upstream ranking.Sauna and Yewang contacted Apple China, but Apple declined to comment.Judging from past experience, every price reduction of iPhone products has boosted sales. Some people said that this major price reduction should also have a small promotional effect.The most obvious examples are the iPhone XR and iPhone 11 products.When the iPhone XR was first launched, it was priced relatively high, and it was cold in the market. After several price cuts, the sales volume soared.When Apple, which tasted the sweetness, launched the iPhone 11, the first price in the Chinese market was lowered by 1,000 yuan compared to the iPhone XR. Unsurprisingly, it was popular with consumers, and sales exceeded expectations.The front foot official website restricted purchases, the back foot e-commerce reduced prices, and Apple suffered losses in the epidemic. In September last year, after the release of the iPhone 11 series, Apple gradually rose for two consecutive days, and the market value exceeded the trillion dollar mark again.Since then, the hot sale of iPhone and other hardware and the popularity of service products have caused Apple to continue to rise, rising from $ 151 to nearly $ 328, more than doubling.However, the spread of the New Coronary Pneumonia epidemic in the world has had a huge impact on the global capital market. Apple, the leader of US stocks, also fell all the way until the US stocks closed on April 4, Beijing time. Apple caused a receipt of $ 241, compared with the high point.It has dropped by nearly 30%, and the market value has been hit back to around 1 trillion US dollars.The impact of the epidemic on apple production and sales cannot be underestimated.On March 14, Beijing time, Apple’s official website released a letter from the company’s CEO Cook to Apple employees worldwide.Cook announced in the letter that Apple will close all retail stores outside Greater China until March 27.However, due to the development of the epidemic, the time for retail stores to reopen has also been delayed.据外媒报道,苹果公司负责零售和人才的高级副总裁Deirdre O’Brien在发给内部员工的备忘录中表示,公司预计“所有办公室将维持灵活的工作安排,美国境内所有零售店都将保持关闭Status until early May.”Ming Guo, a well-known technology analyst who has been following Apple ‘s development for a long time, and Tian Feng International Research and Strategy Department Deputy Director Guo Minghui told the sauna. Yewang said that if the global epidemic cannot be significantly improved before the end of the second quarter, this year ‘s sales of each item of AppleThere will be 10% -20% delivery.Under such grim estimates, price cuts have become a very reasonable choice for Apple.However, just in late March, Apple’s official website once appeared abnormal purchase restrictions.iPhone 11 Pro, iPhone 11 Pro Max, iPhone X, iPhone 8 and iPhone 8 Plus all the official website display patterns are limited to two.In addition, AirPods Pro is also limited to two purchases per person, and the new MacBook Air is limited to 5 units per user.According to foreign media reports, Apple’s official website channel purchase restriction measures involved many countries, including the United States and China.The last time Apple released this was the first iPhone in 2007.Analysts believe that the purchase restriction is related to insufficient supply and logistics capabilities under the new coronary pneumonia epidemic.It is a dilemma to limit purchases on the front foot and reduce prices on the back foot, and Apple ‘s existing iPhone products are not only limited by insufficient capacity but also threatened by weak market demand.In 2019, in the global market, Apple’s mobile phone market share was 14.5%, ranking behind Samsung and Huawei, the inclusion volume is 1.9.8 billion units, but its revenue and profit levels still far exceed other manufacturers.According to the research report released by market research agency Counterpoint Research, the total profit of global smartphones in the third quarter of last year was approximately $ 12 billion, of which Apple alone accounted for 66%, Samsung accounted for 17%, and Huawei and Xiaomi shared the remaining 17%.Earlier this year, the British research institute Canalys released a new report on the Chinese mobile phone market. The report shows that in 2019, Huawei took 38.The 5% market share continues to sit firmly in the top spot in the Chinese smartphone market, with Apple ranking fifth after OV and Xiaomi.In an interview with Sauna and Yewang, Guo Mingchi said that Apple ‘s business objectives have improved, but it will only pursue a modest profit in order to ensure market share and price reductions are understandable.In addition, Apple is also working on the service business. By allowing the iPhone to lower prices in advance, more users can also bring more potential customers to Apple’s service business.If 5G products are absent, will Apple become “scented” after the price reduction?This considerable price reduction has caused considerable repercussions among consumers.Some netizens who are still on the sidelines holding money have already expressed their desire to “take a shot.”However, some netizens said in relevant news comments that it is worthwhile to buy a 4G mobile phone at this time.This problem also shows that Apple’s current breakthrough is not just the impact of the epidemic.The absence of 5G products will inevitably affect the current appeal of the iPhone 11 series-users with low brand loyalty may choose 5G products for Android, and consumers with high loyalty can also wait for the iPhone 12 in September this year.Industry chain news shows that the four products in the iPhone 12 series may all support 5G.Communication industry expert Fu Liang said in an interview with Saiyan.com that the 5G already released in China has already covered multiple price points of more than 2,000 yuan. When users buy mobile phones, they only need to spend a few hundred yuan more to useGo to 5G, and there are more and more choices.He predicts that after the operators’ 5G package tariffs drop, including the upgrade of 4G packages, 5G mobile phones will become an increasingly mainstream choice for users when purchasing machines.After the Spring Festival, although the epidemic has brought a breakthrough impact on the production and consumption of the mobile phone industry, there is no pace for the major brands of Android phones to release 5G flagships.On February 13, Xiaomi took the lead in releasing the 5G flagship product Xiaomi 10 Pro in China. Since then, various brands have followed suit.Without folding screen products, the cheapest Redmi K 30 Pro starts at only 2999 yuan, while the most expensive S20 Ultra 16G + 512G reaches a minimum of 11,199 yuan, of course, most products are still concentrated in the price of 3000-6000 yuanbetween.These Android camp’s 5G flagship plans have a broken overlap with the iPhone 11 in pricing.Analysts in the mobile phone industry said that the recent price reduction of the iPhone 11 series can improve the overall cost performance of the product to the competitive disadvantage brought by the re-production of 5G.Before the birth of the 5G iPhone, the iPhone 11 series will also be positioned with Apple’s own products to face the encirclement and suppression of the endless 5G products of the Android camp.In addition, analysts generally expect that Apple will launch the iPhone SE2 at the end of March, starting at a minimum of $ 399 (equivalent to RMB 2816), which is expected to be about 1 of the existing iPhone 6 and 6s series.The upgrade option for 700 million to 200 million users, but when the final press release, the product has not yet been launched.Under the epidemic, the pace of Apple’s new product release may have been disrupted.Sauna, Yewang promised to edit Yue Caizhou proofreading Li Xiangling